“The moment you make a mistake in pricing, you’re eating into your reputation or your profits.” Katharine Paine Price is a central component of the “Marketing Mix”. Therefore, setting the price of a product or service is one of the most important but least understood marketing decisions. It involves an understanding of both supply side […]
Customer service consists in the delivery of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on staff who can adjust themselves to the personality of the customer. Subsequently, “Customer Service Excellence” entails the ability to stand out and make a lasting impression that can change […]
A building code is a set of rules that specify the standards for constructed objects such as buildings and nonbuilding structures. Buildings must conform to the code to obtain planning permission, usually from a local council. The main purpose of building codes is to protect public health, safety and general welfare as they relate to […]
“If you are not taking care of your customer, your competitor will.” Bob Hooey Selling is the act of communicating information to a prospect that “triggers” an emotional and intellectual desire to purchase a product or service(s). The seller or the provider of the goods or services completes the sale in response to an acquisition, […]
A supply chain is the network of all the individuals, organizations, resources, activities and technology involved in the creation and sale of a product, from the delivery of source materials from the supplier to the manufacturer, through to its eventual delivery to the end user. Concomitantly, Supply Chain Management (SCM) is the oversight of materials, […]
Condominiums have existed since time immemorial. In fact, the concept of a condominium has accompanied many urban civilizations, with a sophisticated legal code existing in ancient Roma. In Ontario, a condominium is a legal system combining the private and communal ownership of property. Condominiums, with narrow exceptions, are the combination of units and common elements. […]
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Joe Chernov Marketing is an approach to business that places the consumer as the center of all business activities and focuses on satisfying customer needs and wants. In today’s business world, marketing is viewed as essential to creating and delivering value […]
Dementia is typically defined as a clinical syndrome of cognitive decline that is sufficiently severe to interfere with social or occupational functioning. Dementia can result from many diseases, including Alzheimer’s. Routine clinical practice shows that the cognitive and functional changes of dementia are typically accompanied by changes in behavior and in personality. As we age, […]
