Pricing: A Complete Strategy
“The moment you make a mistake in pricing, you’re eating into your reputation or your profits.” Katharine Paine Price is a central component of the “Marketing Mix”. Therefore, setting the price of a product or service is one of the most important but least understood marketing decisions. It involves an understanding of both supply side […]
Sales Fundamentals
“If you are not taking care of your customer, your competitor will.” Bob Hooey Selling is the act of communicating information to a prospect that “triggers” an emotional and intellectual desire to purchase a product or service(s). The seller or the provider of the goods or services completes the sale in response to an acquisition, […]
Marketing for Non-Marketers
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Joe Chernov Marketing is an approach to business that places the consumer as the center of all business activities and focuses on satisfying customer needs and wants. In today’s business world, marketing is viewed as essential to creating and delivering value […]
Effective Speaking and Effective Listening
Our business world is more complex than ever and demand for our attention comes from different directions. Noise can lead to miscommunication especially in situations when time is of essence. Speaking and listening loud and clear is a priority for any person in the modern workplace. Good communication skills are at the heart of everything […]
Effective Speaking and Effective Listening
Our business world is more complex than ever and demand for our attention comes from different directions. Noise can lead to miscommunication especially in situations when time is of essence. Speaking and listening loud and clear is a priority for any person in the modern workplace. Good communication skills are at the heart of everything […]